May 21, 2011
Game of Thrones Opening Titles
So last night Jan showed me a page called Art of the Title. It’s quite an impressive and useful website and I’m surprised I hadn’t stumbled across it before. In the featured article the writer talks about the opening titles to the new show “Game of Thrones”. I haven’t seen this show and to be honest I have no interest in it, but the titles were clever and the article is intriguing.
The general idea was to show cities being built with the “gears of war”. That concept in itself is such an incredible idea, specifically in the realm of visual communication.
May 20, 2011
The Dangers of Being High Profile
Don’t get me wrong, I certainly don’t fancy myself high profile and as far as my filmmaking career goes I’ve only been moderately successful. But this past week my company (Jan and I dba Norcross Media) has launched an aggressive PR campaign to promote our media production services to potential clients who otherwise wouldn’t be able to find us. In doing this, our website hits, Facebook hits, blog hits and even viewership on our various video hosting sites, have all gone up ten fold. This is good, actually it’s great because it can only result into one thing: business.
The danger of course is having the wrong people find you. Within four days of climbing up the ladder of the Google search engine and going on the radio to discuss “Caroline of Virginia“, I suddenly began receiving communications from people I hadn’t seen in eight years or more. People actually came out of the woodwork to underhandedly request money (in all their various ways). I find it fascinating that the human mentality, for some people, isn’t to congratulate someone on their success, not to wish them well, but to see if they can get something from them in the monetary sense. It’s quite disturbing actually.
Eight years ago I would have been so disturbed by it that I would have lowered my public presence and gone back to being unknown, but now I have accepted this as a reality and if we’re going to be moderately successful in a high profile, exposed business, then these are the negative aspects we have to deal with.
The key is to not let these unproductive citizens get to you, as long as you contribute good things into the world and make your income honestly, you’ll always be the better person. This not only applies to filmmakers, but to all people. To allow these individuals to have any bearing on your happiness would only cater to their ill-will.
Have a GREAT weekend, I sure will!
Eric M. Norcross
Proud New York City Filmmaker
May 08, 2011
Writing For The Internet
Guest Blogger: Jan Major
Last night I stayed up late watching the show “The Guild”. For those of you who don’t know about it, “The Guild” is a comedy series solely created for and shown on the internet. While there have been a number of shows created for the internet, “The Guild” seems to be the best and most successful thus far. I say this despite the fact that I wrote, produced, and acted in an internet series myself. As I watched, I considered why “The Guild” worked, whereas my series hadn’t. The first thing I came up with was the target audience. The people most likely to watch shows on the internet are young and computer savvy. “The Guild” is about a group of young people who spend most of their time playing interactive games online. Essentially, the creators of “The Guild” took the people most likely to be watching online shows and made a show about them. My show, on the other hand, was an old fashioned sitcom that took place in a doctor’s office, run by and catering to middle aged people in Long Island’s Suffolk County. In fact, when writing the episodes I was repeatedly told that I was adding too much sex and violence. Thus, the target audience for my sitcom was middle aged professionals who were nostalgic for “Leave it to Beaver” or Boston based TV show “Cheers”.
There were many other ways in which “The Guild” was more likely to succeed than my little show, not least the fact that they had a budget, crew, and professional actors. They definitely had a leg up simply by me not having given an unbelievably horrible performance in their show, but no matter how well done it was, it wouldn’t have succeeded on the internet. The internet can be a great forum for information, entertainment, and advertising, but I learned from experience that you have to realize the internet is still a relatively new platform. We’ll soon get to a day when everyone can easily navigate the internet, but for now, it’s necessary to realize that there are still many people who don’t think to use it to it’s full capacity and target your work accordingly.
ABOUT THE AUTHOR:
Jan Major is a creative writer, film producer, business and
marketing strategist and the co-founder of Norcross Media
A native of Manhattan’s upper west side, Jan attended
Sarah Lawrence College and Hunter College respectively.
She started working part time for her father’s business
consulting firm where she learned how to recruit and staff
for a variety of industries – a talent that has proved useful
when it comes time to crew our client’s productions.